The Basics of Search Engine Optimization in Internet Marketing

Search engine optimization is a class of interrelated techniques that serve to increase the positioning of a web site in the search results of the major internet search engines. Since most users find the information that they need via the major search engines such as those provided by Google, Yahoo!, MSN, and AOL, the rank of the internet site in the search engine results is a very important factor in determining how many web surfers will find and view the page.

There are a number of techniques that can be employed when using search engine optimization. One of the primary ways that web masters use search engine optimization is to increase the number and placement of key words on the web site that customers are likely to use when searching for goods and services offered by the web site. Many search engines index a page based on key word phrases and oftentimes add value if the key word appears within a certain concentration range. The caveat here is that many search engines will lower the web page ranking if the keyword appears too many times since this is perceived as an attempt to fool the search engine. Keyword search engine optimization uses not only keyword concentration but also keyword placement. Many search engines place higher emphasis on key word phrases that are placed in web page titles and HTML header tags.

Another method of SEO is to increase the number of links to the web site being optimized. Most search engine companies design their algorithms with the assumption that a page that is highly linked to is more likely to offer quality content then one that has no links to it. Many web masters took advantage of this assumption by using link exchange programs to increase the number of links to their site. For this reason, many search engines now devalue two way links in favor of one way links. This means that a major goal of modern search engine optimization is the creation and maintenance of one way links.

Since one of the main goals of the search engine optimization specialist is to increase the number of one way links, a number of methods have been developed to accomplish this goal. One great way to create one way links is to provide testimonials on web sites. These testimonials will often feature a link to the testimonial provider’s web site. Another way to create one way links is to make postings on internet message boards and include the web page URL in the signature line.

Search engine optimization is a vital component of any internet marketing strategy. By positioning a web page to rank highly in search engine results, it is possible to increase the number of visitors to the web site.

About the Author

Dustin Cannon is owner of JustArticlesVIP.com and writes on a variety of subjects. To learn more about this topic Dustin recommends you visit: rws1.payitforward4profits.com/

The Basics of Search Engine Optimization in Internet Marketing by Dustin Cannon

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10 Tips on How to Respond to a Personal Ad

You have seen a personal ad that you like and now you want to respond. Most people do it wrong and then wonder why they never get a reply. While there are “secrets” or guarantees, here are 10 tips on how to respond to a personal ad to help you stand out from the crowd.

1. Write in advance. Draft your response. Use a word processor (Word, WordPad etc.) to check spelling and grammar. Just remember that a word processor cannot tell the difference between “live” and “leave”.

2. Personalize it. Never use a generic response. Nobody likes a “canned” response. Each email should be written to that particular person. Visualizing a real person and writing him/her helps. Want to contact many people as quickly as possible? Create a template and save it in your computer (or on paper). Then personalize it for each contact.

3. Study the person’s ad and look for clues on how to reply. In your response, tell how or why you may fit with their hopes, desires and personality.

4. Avoid overused, generic terms like “Hi_, can we chat?” or “Response to your ad”. Use the subject of the email to catch attention: most people look at the subject to decide whether to open the email. If you have received responses for your personal ads, study the ones that attract your attention and model yours from them.

5. Write more than one line. Tell something about yourself. Give a compliment but avoid commenting on the person’s looks, especially when writing to a pretty woman (how many others have done that?). You could mention what attracted you to their ad. Ask questions about something they wrote. Show keen, genuine interest.

6. Don’t write a novel. Long messages can be intimidating, especially if the person has received lots of responses. They simply get deleted. Keep it short and sweet.

7. Don’t ask for personal information at this point. And never reveal personal information on first contact.

8. Unless the person has said he/she is looking for a casual relationship, don’t mention anything suggestive of sex. A “friends first” approach works best.

9. Avoid negativity. Don’t mention past failed relationships. And don’t brag. If you like something about yourself or have a special talent, sneak it in without touting your horn. Example, “My friends say I play the piano really well.”

10. Be pleasant, courteous and positive. And above all, be honest. Don’t say you work out regularly at the gym, as impressive as it may seem, when you know you’re couch potatoes.

There you have 10 tips on how to respond to a personal ad. Take your time and write a winner. It could mean the difference between success and failure in getting you the person you seek.

About the Author

David Kamau owns http://www.e-DateCentral.com which reviews dating sites. Receive FREE dating, relationships and romance ebooks, plus advice and tips. Go to http://www.e-datedentral.com/subscribe.htm

10 Tips on How to Respond to a Personal Ad by David Kamau

Five Questions You Should Be Sure To Ask Your Online Dating E-Friend

Online dating can be very entertaining and gratifying.

Since its inception, online dating has continuously brought people together even though they may be worlds apart. Online dating makes bridges to connect people, enjoy each other, and build dreams together.

However, it’s not always possible to instantly find somebody with whom to share the rest of your life.

Online dating is a continuous, systematic process. It entails careful selection of words, pictures, and representations of the person involved in order to get the best results. Moreover, from the time you first find someone you think you could be interested in, remember the process will continue as you both get to know each other through a series of messages, chats, and other forms of communication.

Along with this comes the careful selection of words used and messages conveyed in order to establish natural, free-flowing, yet enlightening conversations. These are not just a mere exchange of words and phrases but a way of getting to know each other.

Hence, it is extremely important to know which questions to ask so that you can get a better sense of who the person is on the other side of the virtual screen.

Here are some of the questions that you should ask your e-friend in order to assess their personality and attitude. These questions will help to provide the necessary information regarding an individuals personal convictions and preferences.

Those who are involved in online dating just have to keep in mind that when asking these questions, they should make it appear very natural so that they will not sound like they are being confrontational.

In addition, be sure that you are also prepared to answer the same.

1. What is the major error that people make when dating online for the first time?

This question will illustrate some idea about how the other person views the opposite sex. In this way, one could get an insight on the attitude of the other person and his or her personal beliefs on some important matters like dating and relationships.

2. What are you looking for in a guy/girl?

With this question, an individual can get hold of the qualities that the other person is looking for in a companion.

However, one should take note of how the other person tries to answer the question. If the reply is passed off with a joke or some other attempt at humor chances are they have not yet thought about the answer.

3. What is a really successful relationship?

One could get a good view on how the other person values relationship. It would be better to hear the other person provide an answer regarding how the two persons who are involved in the relationship should work together as they grow.

4. What is your view on online dating services?

Through this question, a person will be able to know if the other person has had some serious negative experience concerning online dating or the other way around. In addition, through the answers of the other person, one could guess if he or she is still willing to consider online dating or not.

5. Did you fail on your last relationship?

Most people would certainly blame the other person in the relationship. Others blame themselves too much. It would be better to hear some answers like they (the couple) equally share the blame and that it is just time to part ways.

The point in asking these questions is to establish a solid foundation by finding out the kind of personality and attitude the other person has. Keeping communication open is what matters most.

The problem with a lot of people involved in online dating is that most of them do not have any idea how to carry the conversation. They do not know what questions to ask and how to assess the answers they get.

Remember that asking some reliable questions will give you an edge and you’ll be more confident when the time comes to meet in person.

This article is for free distribution and re-publishing.

Ian Basford at www.online-dating-secrets.org has compiled an ebook to give a boost in the performance of your online dating experience. Claim your FREE ebook, “Love Yourself, Life & Work” as a special Thank You for visiting.

About the Author

Ian Basford has compiled an essential guide for online dating, and getting it right first time.

Five Questions You Should Be Sure To Ask Your Online Dating E-Friend  by Ian Basford

Google’s Penalty – Pagerank 0 – PR0

As a part of the fight for the quality of search results, the Google search engine started to penalize websites that use invalid site promotion techniques. The penalty applies to a specific webpage or at times to an entire website.

PageRank 0 – PR0 When a certain page is penalized, its PageRank decreases to 0. This is referred to by professionals as PR0, and I shall also refer to it so further below.

The main signal of a penalty is when a webpage, a group of pages or an entire website that had a positive PR in the past suddenly has a PR0 – this can happen as a result of modifications that were made by the site’s owner to the webpages, or changes in Google’s algorithm that is searching for invalid site promotion techniques.

In order to learn how to check a webpage’s PR, please refer to our PageRank article.

How does Google discover invalid site promotion techniques? The search engines (allegedly) use three main methods to expose rebellious websites:

Automatic Flagging Google’s robot searches for some of the evident promotion techniques that are invalid. When a robot encounters such an incident, it will “put up a red flag”. User Reported Websites Search engines enable (and even encourage) users to report usage of invalid promotion techniques. If you encounter a website that uses this technique, you can report it to Google via a special page dedicated to reporting websites using invalid techniques (spam). Forums This technique may not be official, but it seems that the people from Google read site owners’ forums, and when they stumble upon a site that does not play a fair game, they take action. Reporting a website that uses spam techniques: Google Spam Report:http://www.google.com/contact/spamreport.html

How do you receive a pardon? The PR0 penalty is usually automatic, meaning that once the search engine recognizes use of invalid optimization techniques, it will activate the penalty without human intervention. Innocent webpages may be harmed this way, but this is the only way Google can deal with the number of pages that exist in its cache. However, an automatic penalty will last a fixed time (30 days), and when the problem is fixed, there is a good chance that the page will return to its previous status.

In cases of a manual penalty or a significant deviation from site promotion norms, it is possible that the penalty will apply for a long period of time, up to a permanent penalty. Even when the domain expires and someone else purchases it, he will discover that he can’t appear in Google.

The meaning of PR0 penalty PR0 webpages are not completely removed from search results, but suffer a substantial harm to their placement in search results, which, in competitive fields, is the same as being deleted.

Why a PR0 penalty is applied There are many opinions on this subject because of the lack of information on behalf of Google on this subject. The only way to understand the way the penalty works is by examining the common features of all penalized pages.

Following are the main reasons that can result in PR0 that is not a penalty:

A new webpage Before you panic, it is quite possible that a page received a PR0 only because it was uploaded after the last PR update. Checking the domain without “www” If you perform a PR check of a page with the “www” removed from the domain’s name (check “domain.com” instead of www.domain.com, then you might definitely see a PR0 for this page. There is a difference in Google’s eyes between “www.domain.com/page.htm” and “domain.com/page.htm”. A temporary Google malfunction This may also happen quite frequently, when Google does not return the PR fast enough, or can’t return it all because of a technical problem, it will be displayed as PR0 on the toolbar. Dynamic Pages When pages are created dynamically, Google may treat them as new webpages, and give them a PR0 as a result. No links to the page The page is an “orphan”: there are no links pointing to it. This can sometimes be a result of linking through Flash. There are several techniques that are considered as invalid site promotion techniques or spam as they are called professionally. Using these techniques may result in a PR0 penalty for a page or an entire website.

For additional information regarding invalid site promotion techniques, please refer to the Spam – Invalid Site Promotion Techniques article.

Does a link from a page with PR0 harm the target page? The answer is no. If this was the case, a war would have started on the Internet, with site owners linking to their competitors to damage them. In addition, a site owner has no control over his incoming links, only his outbound ones.

Links from websites with PR0 are neither harmful nor useful with regards to your page’s PR calculation, but on the other hand, the page that links to you may have received a temporary PR0, therefore a link from that page may turn into a good investment in the future.

You should avoid linking from your site to PR0 pages: since you do have control over this type of action, it may result in a penalty.

About the Author

Eye Logic Media is a full service, professional Search Engine Management Solutions that specializes in helping companies of all sizes to get their web sites highly ranked in the search engines. Eye Logic Media has offices in Richmond Hill, Canada and Tamil Nadu, India. For more information visit http://www.eyelogicmedia.com or call 905.508-3164.

Google’s Penalty – Pagerank 0 – PR0 by eyelogic media

The Google Sand Box Effect

The sand box theory is a name given by website promoters to an unexplained phenomenon that started affecting Google’s search results around the middle of 2004. This event’s main characteristics are: a new site that was submitted lately and appeared for the first time on Google’s search results a short time ago. For the first period, the website will be placed well in the search results, but after a certain period, this website simply disappears from the search results for a long time. This phenomenon is called the “sand box”.

It is important to emphasize that this relates only to new sites and not new pages on existing sites.

Who is affected by the sand box effect? The sand box effect affects websites that were submitted as of March 2004. This effect is not influenced by the site’s pagerank, the webpages’ optimization level, the number of incoming links or the amount of the relevant quality information on site. The sand box effect does not depend on certain categories or search words. It can happen to any new website.

It appears that coming out of the sand box is done in groups. We had a good example of a massive coming out of the sand box on February 2005 during a major Google update at that time.

The complete nondifferentiation of this phenomenon results in the assumption that this effect is a result of Google’s algorithm.

How to fight the sand box effect? Since it’s clear that the above effect has to do with a site’s age, we can say the following two things:

It’s better to optimize an existing website than create a new one. If you are still in need of a new site (that has a new domain), upload several pages to it in the early development stages and make sure that these pages are scanned by Google. Simultaneously, start getting incoming links to your site. This way you can add the website’s development duration to its age. It looks like aside from the abovementioned, all there is left to do is perform good site promoting actions, so that when your site comes out of the sand box, it will directly appear in a high placement.

Possible explanations for the sand box effect There are several explanations for the sand box effect, but all of them remain as a theory in light of the absolute silence kept by the Google people. The big problem in finding an explanation for this phenomenon is that this effect prevents “good” sites from appearing, and by this it actually lowers the quality of the search results. Then, it’s clear that this effect has to do with a website’s age, but the question that remains is why?

My opinion on the subject (and it is only an opinion) is that the goal of this effect is to prevent “meteor” websites that soar up the search results by massive links purchase. My opinion is that the waiting period is not because of the website, but rather because of its incoming links. This way, a new link to a webpage enters a waiting period until it begins to have an effect. New websites have only new links, so they are the ones that suffer the hardest.

How does this effect harm links sellers? Consider the notion that you have to buy links from a website that sell links, to pay a great amount of money for it, and not know when this link will begin yielding results.

About the Author

Eye Logic Media is a full service, professional Search Engine Management Solutions that specializes in helping companies of all sizes to get their web sites highly ranked in the search engines. Eye Logic Media has offices in Richmond Hill, Canada and Tamil Nadu, India. For more information visit http://www.eyelogicmedia.com or call 905.508-3164.

The Google Sand Box Effect   by eyelogic media