What is the Google Sandbox Effect?

By Jakob Jelling www.sitetube.com

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a “probationary” status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with “new” websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.

About the Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

What is the Google Sandbox Effect?   by Jakob Jelling

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Swinton Acquires Budget Retail Branch Network

Annual income now over £500m, with 442 branches and over 2m policies.

Swinton Group, the UK’s biggest High Street insurance chain, today purchased the high street insurance intermediary business Budget Retail from the Budget Group.

The deal continues the growth strategy of Swinton, giving the company an annual income of more than £500m and consolidating its position as a leading UK insurance intermediary.

Swinton’s existing 350 high street branches (including those of its brand Colonnade, acquired in 2002) are now joined by 92 Budget branches offering home insurance, car insurance, travel insurance, pet insurance and most other forms of personal and life cover.

The Budget Retail brand will be maintained for 12 months, after which the branches will trade under one of the Swinton brands.

Patrick Smith, Chief Executive of Swinton, says: “This deal means that we have over three times the national coverage of our nearest competitor. We are within easy reach of almost everyone in the UK. This gives us a huge advantage over our major competitors who only offer telephone or internet contact.”

“Research shows that when customers need assistance with their insurance impersonal interactive voice response is strongly disliked by most people. Our professional teams, working right across the UK, give us a great opportunity to capitalise on our personal service operated through local branches either face to face or on the telephone. Our successful growth has shown the clear benefits of providing this personal service.”

All Budget branch staff will remain employed by Swinton. The total number of Swinton employees is now 3,000, made up of staff working in the branches, call centres and head office functions.

As part of the deal Swinton will also take over Budget’s taxi and motor-home units based in Warrington and Coventry respectively.

Around 230,000 policies will be added to the Swinton database and the combined operation will hold more than 2m insurance policies.

Patrick Smith added: “We have strategic plans to continue this growth and enhance our current business capabilities by increasing our customer base through further improvements in direct marketing, increasing our diversification of product and enhancing the relationship between our branches and our online business.

“We intend to keep all the new branches open as we believe that Budget’s coverage is complementary to our existing network and the increased capacity will allow Swinton Group to handle our planned growth and further service our customers’ requirements.

“Our model has great capacity for expansion and we intend to take on the giants of our industry and show that, by caring more for our customers, we can become the leading provider in the personal insurance market.”

Last year Swinton had a gross premium income of £440m and expects premium income to grow to more than £600m next year following today’s purchase. The company has made over 250 broker acquisitions during the past five years.

Cobbetts LLP acted as legal advisors and Swinton received advice from Ernst & Young.

For more information and for interviews with Swinton Chief Executive Patrick Smith, contact Andrew Spinoza or Jaime Markey at SKV PR 0161 236 9909,

Swinton Acquires Budget Retail Branch Network / Swinton Group

Swinton Group was acquired by its parent company MMA Insurance in May 2001. http://www.swinton.co.uk/