Internet Marketing or Seo Experts – A new profession!

Everyone wants a successful web site, one that pops up on Google. To get there you need an Internet Marketing Professional or a SEO expert.

If few years back someone would say i am a SEO graduate and want some work, you would have just get rid of him but nowadays there is a growing trend of SEO graduates being recognised accepted by the industry. What has caused this steer and what is the reason behind this, lets have a look at it.

First of all, who are SEO graduates?

Thats the main question, any new businessman who does not have an in depth knowledge of E-commerce would ask. Well SEO graduates can be anyone from Internet designers, marketers, advertising departments to all of them rolled into one. So from this it can be seen that it is not so tough to become an SEO expert. Well as far as my experience goes, it does take some time to learn the methods and tricks to top the Search Engines but its way easier then any other job on earth. All though you may require lot of time and tries but its what makes this profession interesting, its vulnerability. Since everything depends on the algorithms of search engines, you can never be assured that you will get the results you expect. Being said that, this is all about trial and error method. Some may speculate this, but in my opinion, its the truth.

Secondly, Why is SEO and SEO expert required for my business?

Well, this is a most important thing you should consider before starting any of the businesses. SEO works your site to the top of search engines. This will bring you immense amount of traffic to your site which may be providing ‘x’ products and services, as in any business, its all about your visibility, the more your are on top in search rankings , more your are visible and hence successful in business.For example purposes I will take my two sites Mobile Addict and Humour Site. Mobile Addict has been around for while, in my early days of SEO, so it was really my learning playground and now is PR5. What do I gain from it, viewership to site which is around 300 uniques just from search engines daily. While on other hand , Humour Inc has been around for just a month and now has good rankings and a future pr5. This helps in gaining popularity as well as priceless visitors for your business.

Internet marketers who are SEO experts can earn unlimited amounts of money quickly and easily since they can not only come up with a business idea, but they can execute each step along the way. This makes them the most important part of any organisations success provided that organisation is e-commerce related which most of the organisations nowadays are.It is not easy to hire one of these web guru’s, their time is usually booked up months ahead of time. They usually charge huge amounts of money for their skill, and rightly so. After all, what is a top spot on Yahoo worth anyway?

At last, all things being said and done, i would add that it is a relatively new concept where a specialist – the SEO – forces a web page to the top of search results. The typical SEO will take hours to find the right keywords, carefully placing them into web copy for maximum search results.

Internet marketing professional Zane Durant said, “I have to work on some of our clients web sites every day to keep up with their competition. To be on top today your SEO must tweak things constantly, updating keywords, adding pages, news, etc. If you do that, you can guarantee a top position on search engines.”

I completely agree to his point, as its new and unique concept, its demand in new generation would be more. It is good to see that finally the internet marketing era has came to this age. More and more seminars and conferences are being held worldwide regarding this new field of expertisation. Even the colleges has recognised this new trend and have slowly but steadily accepting this new field of expertise. With lot of sites coming up day by day and competition and market share becoming more and more important, this Internet Marketing experts , with all their expertise and time, with affirmation of top results, stand by you to make your business success.

Where all it takes to be on top is Internet Marketing Expert.

Check out more such exclusive and interesting articles at Seo Techniques

About the Author

Author is owner of Index Rated Web Directory & Agile List Directory This article is free for publishing as long as the author tag remains intact.

Internet Marketing or Seo Experts – A new profession! by Amish Mody

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Get listed at DMOZ

When you are deciding on the major search engine directories that you want your website to be listed in, you should not overlook one of the most important ones: the DMOZ (short form for Directory Mozilla). DMOZ is just another name for the Open Directory Project, one of the human-powered submission directories. The Open Directory Project (http://www.dmoz.org) was designed and is currently operated by a volunteer group of web editors and reviewers.

It will not cost you a dime to get listed on DMOZ but before you submit your website to the Open Directory Project for review, you will need to be certain it is developed with DMOZ standards in mind. You will need to go through all of your web pages to make sure that your website is elegant and professional.

Your website design should be already completed at the time you make the submission. That means that the design of every single web page should be finished. Unfinished websites will be rejected. Also make sure that your website contains valuable and relevant information or your website will get rejected.

One of the benefits of being listed with the Open Directory Project is that your website will sooner or later appear in other search engines like Google and Yahoo. This happens because the DMOZ listings are used by numerous search engines and directories, including Google.

The submission process is relatively uncomplicated. Your first step is to visit the website of Open Directory Project: http://www.dmoz.org. You will be able to select a category and subcategories for your website and add your website’s URL. Make sure that you selected the correct category and subcategory. Incorrect selection may result in longer waiting period or rejection. Also read and follow the provided instructions and requirements very carefully

The title and description that you submit should be carefully prepared and reviewed to make sure they accurately describe the content and the main theme of your website. If DMOZ editors will disagree with your description or title, they can either change it or completely reject your website.

It may take some time (sometimes 6 months or more …) before your website will show up in the Open Directory Project. However, do not resubmit your website during the waiting period as this can only result in a longer delay or get your website rejected. Be patient and regularly check the status of your submission by doing the search on DMOZ. If your website does not get listed for a long period of time or gets rejected, you can also check on the status of the submission or the reasons for the rejection by contacting the editors for the subcategory that you selected.

About the Author

Jakob Jelling is the founder of http://www.centernet.dk. Visit his website for the latest info on search engine optimization.

Get listed at DMOZ   by Jakob Jelling

What is PageRank?

Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.

As you go through the first 10 links on the page, WHAM! The information you needed to find was in the first or second in order of PageRank. You wonder how did they get such a high rank on Google? You may think it was very expensive to get that site at the top of the heap. The funny thing is, with a little know how and about $75 you too can go for the top.

Search Engine Optimization or “SEO”, has become a standard in the web design industry, every customer of a good web designer wants to be number one in their keyword and may be willing to pay the extra money to get there. A good web designer will dress up a web sites home page to match the requirements of their client on specific keywords. The client will also pay more for the exclusivity to remain there untouched. SEO has become a niche for a lot of web companies. They know if they can get the company to the top fast, the word of mouth will be helpful toward their business.

Through specialized META tags (hidden group of keywords) the web designer will strategically place keywords multiple times in the title bar, keywords, and even as hidden text. Some search engines have figured these tricks of the trade out and have banned certain websites from their indexes. Google has become the engine of choice for a lot of people today. There is a different logic Google uses to calculate page rank and keywords is only a portion of it.

Google actually uses a specialized mathematical equation to place your site in a predetermined order. First things first, if your website is a keyword, that does not automatically give you a top spot. It will take time to move up the ranks and you should register with Google as soon as possible to drive your rank upwards. But just having the right URL (Universal Resource Locator) doesn’t guarantee the top spot either. You must also be swapping or reciprocating links with other Google users. The more you use Google websites that are indexed the faster and higher your site will go in the ranks.

A Google robot will visit your site frequently so continue to modify your code and keep checking its rank and status. Eventually, your site will drive up the ranks and land on top. It may take time and work, but you will get the hang of keeping it there once you employ the right mix of keywords with links. Some companies can charge up to $1,000 for the top spot, they employ the same techniques, even though they don’t want you to know this. Keep your META tags, title, keywords and content in line with your keywords and continuously look to optimize them. Under no circumstances take another persons keywords off of their code; this is potentially dangerous as you could be violating copyright laws.

Good Luck!!!

About the Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

What is PageRank?  

By Jakob Jelling www.sitetube.com

Drive Traffic To Your Website Using The Right Keywords

Search engines are the #1 tool people use when shopping for products, services or information online. Optimize your website with the proper keywords or keyword phrases for your content and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it’s full potential.

To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business’ criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria “free DVD rentals”, the person who visits is looking for free merchandise and will leave if its not found.

For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.

Keyword Coding

HTML coding are two words most people never want to hear, especially in a learning environment. But it’s important to understand the basic web page header structure and where the search engines look to find key words for search engine ranking pages (SERP).

Sites rank highest when each page is optimized separately. For instance, a business may have one website with unlimited interlinking pages. The top page must be named “index.HTML.” While each sub-page may be named according to the designer or programmer’s preference. Ideally sub-pages are named according to the strongest keywords or phrases for each business. Both the domain name and the URL or complete web address string, are important factors in determining search engine relevancy

Three important META tags are on each individual HTML page located between the “head” tags: description, keywords and title. The webpage description is the short sentence that displays after the listing name is the SERP’s. The keywords are not viewed by the casual surfer, but offer a clear-cut description of what is found on the website or who’s behind it. The title is the most condensed of all metatags. The title should repeat the top 1-2 keywords and describe what the site is about.

We can take the keyword theme as far as necessary, yet success through search engine optimization is not a 100% guaranteed way to gain top rankings and can often dilute the site and information quality by becoming a string of repetitive keywords, not value-added information. Some of these tactics include adding pages of keyword-rich articles solely to rank high. Another is developing a mini-empire of interrelated sites not for expert information, but solely to make the sites appear more important and relevant to the main site focus.

To ensure a small 30-page website is optimized, it must first renew keyword use each month to find the most popular terms for the three major search engines, Yahoo!, Google and MSN. Each page must be optimized for different but interdependent terms to strengthen the site as a whole. This involves new keyword research and website content for each page every month.

An example of a good ecommerce site using paid advertising instead of keyword optimization is buy http://automotive.com. Notice the content is relevant to the visitor entering and seeking the product. In contract, auto http://anything.com, a competitor site, relies heavily on keyword content, uses text that has no purpose and confuses the visitor with too many navigation links and useless words meant for search engines alone. Though this may gain rankings with work and keyword saturation, it can also damage a business reputation and ultimately lead to less sales.

Needless to say there are far more aspects to choosing the right keywords than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is keyword friendly.

Let’s face it, there is no magic bullet when it comes to successfully promoting your online business. There are pros and cons to almost everything you do. If you never develop a plan and put that plan into motion, you’ll never know if that’s the plan that will ultimately be the “magic bullet” that launches your online business to new found success.

Do give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn’t happen overnight.

So, Good Luck, Make Money and Have Fun Doing It – Shirley Kelly

Drive Traffic To Your Website Using The Right Keywords / ShirleyA Kelly

Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, “The Newbies Guide To Internet Marketing” visit her at http://www.websitemarketing2.com