Business Marketing

Google’s Penalty – Pagerank 0 – PR0

As a part of the fight for the quality of search results, the Google search engine started to penalize websites that use invalid site promotion techniques. The penalty applies to a specific webpage or at times to an entire website.

PageRank 0 – PR0 When a certain page is penalized, its PageRank decreases to 0. This is referred to by professionals as PR0, and I shall also refer to it so further below.

The main signal of a penalty is when a webpage, a group of pages or an entire website that had a positive PR in the past suddenly has a PR0 – this can happen as a result of modifications that were made by the site’s owner to the webpages, or changes in Google’s algorithm that is searching for invalid site promotion techniques.

In order to learn how to check a webpage’s PR, please refer to our PageRank article.

How does Google discover invalid site promotion techniques? The search engines (allegedly) use three main methods to expose rebellious websites:

Automatic Flagging Google’s robot searches for some of the evident promotion techniques that are invalid. When a robot encounters such an incident, it will “put up a red flag”. User Reported Websites Search engines enable (and even encourage) users to report usage of invalid promotion techniques. If you encounter a website that uses this technique, you can report it to Google via a special page dedicated to reporting websites using invalid techniques (spam). Forums This technique may not be official, but it seems that the people from Google read site owners’ forums, and when they stumble upon a site that does not play a fair game, they take action. Reporting a website that uses spam techniques: Google Spam Report:http://www.google.com/contact/spamreport.html

How do you receive a pardon? The PR0 penalty is usually automatic, meaning that once the search engine recognizes use of invalid optimization techniques, it will activate the penalty without human intervention. Innocent webpages may be harmed this way, but this is the only way Google can deal with the number of pages that exist in its cache. However, an automatic penalty will last a fixed time (30 days), and when the problem is fixed, there is a good chance that the page will return to its previous status.

In cases of a manual penalty or a significant deviation from site promotion norms, it is possible that the penalty will apply for a long period of time, up to a permanent penalty. Even when the domain expires and someone else purchases it, he will discover that he can’t appear in Google.

The meaning of PR0 penalty PR0 webpages are not completely removed from search results, but suffer a substantial harm to their placement in search results, which, in competitive fields, is the same as being deleted.

Why a PR0 penalty is applied There are many opinions on this subject because of the lack of information on behalf of Google on this subject. The only way to understand the way the penalty works is by examining the common features of all penalized pages.

Following are the main reasons that can result in PR0 that is not a penalty:

A new webpage Before you panic, it is quite possible that a page received a PR0 only because it was uploaded after the last PR update. Checking the domain without “www” If you perform a PR check of a page with the “www” removed from the domain’s name (check “domain.com” instead of www.domain.com, then you might definitely see a PR0 for this page. There is a difference in Google’s eyes between “www.domain.com/page.htm” and “domain.com/page.htm”. A temporary Google malfunction This may also happen quite frequently, when Google does not return the PR fast enough, or can’t return it all because of a technical problem, it will be displayed as PR0 on the toolbar. Dynamic Pages When pages are created dynamically, Google may treat them as new webpages, and give them a PR0 as a result. No links to the page The page is an “orphan”: there are no links pointing to it. This can sometimes be a result of linking through Flash. There are several techniques that are considered as invalid site promotion techniques or spam as they are called professionally. Using these techniques may result in a PR0 penalty for a page or an entire website.

For additional information regarding invalid site promotion techniques, please refer to the Spam – Invalid Site Promotion Techniques article.

Does a link from a page with PR0 harm the target page? The answer is no. If this was the case, a war would have started on the Internet, with site owners linking to their competitors to damage them. In addition, a site owner has no control over his incoming links, only his outbound ones.

Links from websites with PR0 are neither harmful nor useful with regards to your page’s PR calculation, but on the other hand, the page that links to you may have received a temporary PR0, therefore a link from that page may turn into a good investment in the future.

You should avoid linking from your site to PR0 pages: since you do have control over this type of action, it may result in a penalty.

About the Author

Eye Logic Media is a full service, professional Search Engine Management Solutions that specializes in helping companies of all sizes to get their web sites highly ranked in the search engines. Eye Logic Media has offices in Richmond Hill, Canada and Tamil Nadu, India. For more information visit http://www.eyelogicmedia.com or call 905.508-3164.

Google’s Penalty – Pagerank 0 – PR0 by eyelogic media

The Google Sand Box Effect

The sand box theory is a name given by website promoters to an unexplained phenomenon that started affecting Google’s search results around the middle of 2004. This event’s main characteristics are: a new site that was submitted lately and appeared for the first time on Google’s search results a short time ago. For the first period, the website will be placed well in the search results, but after a certain period, this website simply disappears from the search results for a long time. This phenomenon is called the “sand box”.

It is important to emphasize that this relates only to new sites and not new pages on existing sites.

Who is affected by the sand box effect? The sand box effect affects websites that were submitted as of March 2004. This effect is not influenced by the site’s pagerank, the webpages’ optimization level, the number of incoming links or the amount of the relevant quality information on site. The sand box effect does not depend on certain categories or search words. It can happen to any new website.

It appears that coming out of the sand box is done in groups. We had a good example of a massive coming out of the sand box on February 2005 during a major Google update at that time.

The complete nondifferentiation of this phenomenon results in the assumption that this effect is a result of Google’s algorithm.

How to fight the sand box effect? Since it’s clear that the above effect has to do with a site’s age, we can say the following two things:

It’s better to optimize an existing website than create a new one. If you are still in need of a new site (that has a new domain), upload several pages to it in the early development stages and make sure that these pages are scanned by Google. Simultaneously, start getting incoming links to your site. This way you can add the website’s development duration to its age. It looks like aside from the abovementioned, all there is left to do is perform good site promoting actions, so that when your site comes out of the sand box, it will directly appear in a high placement.

Possible explanations for the sand box effect There are several explanations for the sand box effect, but all of them remain as a theory in light of the absolute silence kept by the Google people. The big problem in finding an explanation for this phenomenon is that this effect prevents “good” sites from appearing, and by this it actually lowers the quality of the search results. Then, it’s clear that this effect has to do with a website’s age, but the question that remains is why?

My opinion on the subject (and it is only an opinion) is that the goal of this effect is to prevent “meteor” websites that soar up the search results by massive links purchase. My opinion is that the waiting period is not because of the website, but rather because of its incoming links. This way, a new link to a webpage enters a waiting period until it begins to have an effect. New websites have only new links, so they are the ones that suffer the hardest.

How does this effect harm links sellers? Consider the notion that you have to buy links from a website that sell links, to pay a great amount of money for it, and not know when this link will begin yielding results.

About the Author

Eye Logic Media is a full service, professional Search Engine Management Solutions that specializes in helping companies of all sizes to get their web sites highly ranked in the search engines. Eye Logic Media has offices in Richmond Hill, Canada and Tamil Nadu, India. For more information visit http://www.eyelogicmedia.com or call 905.508-3164.

The Google Sand Box Effect   by eyelogic media

Internet Marketing or Seo Experts – A new profession!

Everyone wants a successful web site, one that pops up on Google. To get there you need an Internet Marketing Professional or a SEO expert.

If few years back someone would say i am a SEO graduate and want some work, you would have just get rid of him but nowadays there is a growing trend of SEO graduates being recognised accepted by the industry. What has caused this steer and what is the reason behind this, lets have a look at it.

First of all, who are SEO graduates?

Thats the main question, any new businessman who does not have an in depth knowledge of E-commerce would ask. Well SEO graduates can be anyone from Internet designers, marketers, advertising departments to all of them rolled into one. So from this it can be seen that it is not so tough to become an SEO expert. Well as far as my experience goes, it does take some time to learn the methods and tricks to top the Search Engines but its way easier then any other job on earth. All though you may require lot of time and tries but its what makes this profession interesting, its vulnerability. Since everything depends on the algorithms of search engines, you can never be assured that you will get the results you expect. Being said that, this is all about trial and error method. Some may speculate this, but in my opinion, its the truth.

Secondly, Why is SEO and SEO expert required for my business?

Well, this is a most important thing you should consider before starting any of the businesses. SEO works your site to the top of search engines. This will bring you immense amount of traffic to your site which may be providing ‘x’ products and services, as in any business, its all about your visibility, the more your are on top in search rankings , more your are visible and hence successful in business.For example purposes I will take my two sites Mobile Addict and Humour Site. Mobile Addict has been around for while, in my early days of SEO, so it was really my learning playground and now is PR5. What do I gain from it, viewership to site which is around 300 uniques just from search engines daily. While on other hand , Humour Inc has been around for just a month and now has good rankings and a future pr5. This helps in gaining popularity as well as priceless visitors for your business.

Internet marketers who are SEO experts can earn unlimited amounts of money quickly and easily since they can not only come up with a business idea, but they can execute each step along the way. This makes them the most important part of any organisations success provided that organisation is e-commerce related which most of the organisations nowadays are.It is not easy to hire one of these web guru’s, their time is usually booked up months ahead of time. They usually charge huge amounts of money for their skill, and rightly so. After all, what is a top spot on Yahoo worth anyway?

At last, all things being said and done, i would add that it is a relatively new concept where a specialist – the SEO – forces a web page to the top of search results. The typical SEO will take hours to find the right keywords, carefully placing them into web copy for maximum search results.

Internet marketing professional Zane Durant said, “I have to work on some of our clients web sites every day to keep up with their competition. To be on top today your SEO must tweak things constantly, updating keywords, adding pages, news, etc. If you do that, you can guarantee a top position on search engines.”

I completely agree to his point, as its new and unique concept, its demand in new generation would be more. It is good to see that finally the internet marketing era has came to this age. More and more seminars and conferences are being held worldwide regarding this new field of expertisation. Even the colleges has recognised this new trend and have slowly but steadily accepting this new field of expertise. With lot of sites coming up day by day and competition and market share becoming more and more important, this Internet Marketing experts , with all their expertise and time, with affirmation of top results, stand by you to make your business success.

Where all it takes to be on top is Internet Marketing Expert.

Check out more such exclusive and interesting articles at Seo Techniques

About the Author

Author is owner of Index Rated Web Directory & Agile List Directory This article is free for publishing as long as the author tag remains intact.

Internet Marketing or Seo Experts – A new profession! by Amish Mody